Event Management - Courses

There is no specific course that guarantees you an entry into event management. Since it is an extended form of advertising, diploma in PR/advertising mass communication or even in sales & marketing can come handy. But the most valuable asset is experience in a particular industry. It requires a specific frame of mind and a synergy with the brand that has to be promoted. Brand knowledge is very important.

Training and education opportunities are evolving. There are now a handful of institutes that offer, specialisations, diplomas and certificates in event management at the graduate and post-graduate level.

Course and Institutions

Mudra Institute of Communications Ahmedabad (MICA).

Course

*) Two year post graduate (PG) programme in communications with specialisation in event management direct marketing

*) Nine months PG certificate programme in PR and event management

*) Professional development programme on ‘brand building through event management’ directed at professionals from marketing, media, entertainments, event management, PR, advertising agencies and aspiring entrepreneurs.

International Institute of Event Management (IEM) Mumbai. www.emdi-world.com ( Branches in Pune, Kochi, Bangalore, Hyderabad, Coimbatore.

Course

One-year part time certificate course in event management.

Event Management Development Institute (EMDI), Mumbai.

Course

One-year PG diploma/diploma in event management.

National Institute of Event Management (NIEM), Vile Parle, Mumbai -56 . www.niemindia.com ( Branches in Delhi, Pune, Ahmedabad, Bangalore, Hyderabad.

Course

*) One year diploma in event management

*) Three-year diploma in event management & mass media communication.

Eligibility - H. Sec.

The one-year diploma in event management covers basic and advanced event management, whereas the three-year course includes PR, advertising, mass communications, and film & TV techniques. Course content of these programmes includes theoretical concepts as well as practical training. In many cases institutes tie-up with event houses and clients so students can get on the job training. Event planning & marketing, PR production, legal technical and financial issues and measurement are some broad areas covered in these programmes.

The Department of Continuing and Adult Education and Extension Work, SNDT Women’s University, in collaboration with the IEM, has launched a diploma in event management for students who have passed their HSC or equivalent exams.

Indian Institute of Event Management, 2nd Floor D-3 Defence Colony, New Delhi – 48

Courses

*) 1 year PG Diploma, Eligibility - Graduation

*) 1 year diploma to XII

ICEM, 6/14, II floor, Sarvapriya Vihar, New Delhi-110016

National Institute of Event Management, Ground floor, Nandanvan, (West), Mumbai - 400056.

International Options

The George Washington University, 2121 Eye Street, NW Washington, DC 20052.

Christchurch Polytechnic Institute of Technology, New Zealand (www.cpit.ac.nz)

University of Sandiego, 5998 Alcala Park, San Diego, CA 92110-2492

Southern Oregon University, UK, 1250 Siskiyou, Boulevard, Ashland, OR 97520.(www.sos.edu)

University of Nevada, Las Vegas, 4505, Maryland Pkwy, Las Vegas (www.univ.edu)

This Article is taken from Mrs. Kum Kum Tandon's book After 10+2 And Beyond - Humanities & Commerce chapter No. 4 titled Marketing Services